With the massive popularity of Coupang and Ticketmonster, social commerce sites are springing up in Seoul at the rate of one per day. The first female skater to place first at the Olympics, World Skating Championships, Grand Prix Final and Four Continents Championships, she has served as global ambassador for the Visit Korea campaign. Luminous ice queen Kim Yuna is the pride of every Korean’s heart. Rooms are divided into rows of cubicles that can be rented for as little as $6 (₩7,000) a day.

In a country where education is one of the most sensitive topics (15% of the average household income is spent on after-school tutoring), 24-hour study rooms provide an intense and quiet atmosphere. But aside from fighting with your parents, nothing connects you with your primal self like a set of tentacles sucking on your tongue while you eat. Sure, Oh Dae-su went a little overboard in “Oldboy” by swallowing that thing whole. MORE: 40 most beautiful places in South Korea Most of the tarts at this sleek date spot are sold out by the time the cafe closes, another reason to postpone that visit to the museum.ĭuex Cremes, 533-11, Sinsa-dong, Gangam-gu (강남구 신사동 533-11) +82 Rich and creamy with just a hint of green tea tang, this is one dessert you definitely want to venture out for. Just when you thought you’d had enough tasty desserts in Seoul, you bump into the famed green tiramisu from tart cafe Duex Cremes in Sinsa-dong. If you want to join the fans on a star search, the posh Apgujeong hair salons and Sinsa karoakes are solid bets for a sighting and acceptable public freak out. Check the personal blogs of crazy sa-seng (stalker fans) and decode the mono-character posts for hourly updates on your favorite hallyu star.

Real-time updates in the world’s most connected city are every Korean celebrity’s nightmare. Who cares if they wear BB cream? We’ll keep staring.

What makes seoul a global city